I’m a Researcher and Leader who is creating engaging user experiences.
About Me
Howdy y’all! I’m a User Researcher located in Austin, TX. Curiosity, risk analysis, strategy development, and fostering warm environments are some of my strengths. My research has enabled leading tech & retail companies to improve their products, operations, policies, AI, design, and marketing.
Specialties
Research & Investigations
Strategic Planning
Writing & Editing
Presentation & Speaking
Program Management
Testing
User Interviews
Analytics & Data
Research Portfolio
Homeward Cash Offer
My research informed the rebranding and redesign of the Homeward Cash Offer products through various agent and homebuyer interviews, focus groups, and survey analysis. Working alongside Product, Design, and Engineer teams, we launched the new Homeward webpages.
Company
Homeward
Year
2022
2018 Global Elections
Conducted various qualitative and quantitative research to support the elections in US, Brazil, Canada, Ireland, Indonesia, and India. Mitigated $30M+ related to the Brazil election. Led speaking engagements to external political representatives in Brazil, US, and Canada on Meta’s Political Ads products and escalation processes.
Company
Meta
Year
2018
2016 US Election Russian Interference Ads
Working alongside Business Integrity Operations analysts, I was a part of the initial group of employees to conduct data analysis and review findings on the Russian Interference Ads related to the 2016 US Election. Our findings were used by senior leadership, and provided to the press and US government (see the related New York Times article here). These insights informed the development of Meta’s Political Ads products.
Company
Meta
Year
2017